Sawubona: The Power of Being Truly Seen in Coaching

In Zulu culture, the word “Sawubona” means “I see you,” —not just in passing, but with a deeper sense of recognition and acceptance. It’s a greeting that acknowledges the fullness of who someone is, inviting them to be truly present.

Imagine what it would feel like to be seen this way—to have someone recognize not only your accomplishments but also your dreams, fears, and unrealized potential. In our busy lives, how often do we experience being truly seen in a world that often rushes by? This is the foundation of powerful coaching and the intention at ICU Transform.  

At its heart, coaching isn’t just about setting goals or checking off tasks. It’s a journey of self-discovery, peeling back the layers to understand who you are, what you value, and how you want to move through life.  Coaching offers a unique space to pause, be seen and explore the life you’re meant to live.

Imagine the clarity and courage that could come from truly seeing yourself. What if you gave yourself the chance to be fully seen? To dive deeper into your potential? Reflect on that, and consider what might be waiting on the other side of “Sawubona.”

Contact us at ICU Transform to schedule a Discovery call to be seen and empowered to find your way forward!

Picture of Fanta Lewis

Fanta Lewis

Founder and Lead Coach of ICU Transform, a division of FDL Consulting Corporation. My mission is to help you unlock your full potential and live with purpose!